Essays Made Easy: Advertisement Analysis Essay 1

All tests were scored at ETS. Selected‐response items were scored automatically by computer. Constructed‐response items were scored by professional ETS scorers using rubrics and sample benchmark items from previous pilot administrations. Essays were scored by one scorer, except for a subset of 20% randomly selected essays that were rated by two scorers for quality assurance and for determination of rater reliability. Each essay received two scores: the first using a rubric specifically focused on the skills that distinguished the selected genre and a second using a generic rubric designed to measure general writing qualities. For instance, the Ban Ads essay prompt was scored using the rubrics shown in Figures and , and the Mango Street essay prompt was scored using one common rubric (Figure ) and a genre‐specific rubric, shown in Figure . The writing tests were weighted so that the contribution of items to the total test score reflected the amount of time devoted to them; thus the human scores on each of the two rubrics for the essay prompt accounted for about half of the score total on each writing test. The following scores were available as a result:

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Regressions were performed to predict total human essay scores for the Mango Street prompt from process and product factor scores derived from responses to the Ban Ads essay prompt. Similarly, regressions were performed to predict total human essay scores for the Ban Ads prompt from process and product factor scores derived from responses to the Mango Street essay prompt.

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Essay 2: Critical Analysis of an Advertisement Assignment

Essay 2: Critical Analysis of an Advertisement ..