That means women represent a huge growth opportunity. And the NFL knows it. It's why the league runs so many commercials targeting women and sticks pop-up boutiques inside stadiums, stocking them with pink jerseys and tank tops and something called a "Fanicure" nail polish set. Whatever you think of #nailgating, these efforts seem to be working: The NFL says sales of women's apparel have tripled over the past four years.
18 Ads That Changed How We Think About Women
Does gender-targeted advertising work? - HowStuffWorks
Macho ads targeting men going too far? - CBS News