One particular area of collaboration between Walter Karl and Edith Roman will be on the Roman Alliance Database of 50 million business executives and professionals, which Edith Roman launched this year.
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Entrepreneurs who can afford the best-of-both-worlds scenarioEdith Roman offers may spend the least amount of time searching forqualified prospects. But for those businesses on a budget that haveonly a marketing manager to retrieve data, online list companiesare the way of the future--and the quickest way to customers.
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"I don't see a huge impact on the industry, but I think that Edith Roman will have more resources behind them and infoUSA will have a good strong company in its fold," said David W. Florence, founder/chairman of Direct Media Inc., Greenwich, CT. "In the last eight or 10 years, I think Edith Roman has grown a lot and become a major player in the BTB field."
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infoUSA(R) acquired The Edith Roman Companies on 06/07/2004. Edith Roman Associates, Inc. (ERA) is a media company that provides list brokerage and management services. The company offers data processing and database management, email marketing, and consulting services. ERA was founded in 1956 and is based in Pearl River, New York.Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6.To contact Edith Roman Associates, Inc., please visit . Company data is provided by Capital IQ. Please use this form to report any data issues. Gupta said infoUSA paid about $12 million for Edith Roman, which had revenue last year of $14 million to $15 million. Since most list companies are privately held, there is no way to know which is the largest. Still, Gupta said he is always open to new acquisitions.The Roberts brothers, sons of the founder and namesake of Edith Roman Associates, in June 2010, when parent company Infogroup named Greg Grdodian president of the subsidiary. In April of this year, Infogroup companies, including Edith Roman Associates, under the Infogroup brand.Size issues aside, the key aspect of the purchase of Edith Roman is what it means for that company as well as Walter Karl in terms of list brokerage and management and e-mail marketing, especially in the business-to-business realm, according to Ed Mallin, president of Walter Karl, who will oversee both firms.