Corporate executives got ready to ride the coming demographic wave. One leading diversity consultant, R. Roosevelt Thomas Jr. (originator of the jelly bean metaphor twisted at Texaco), gave the movement another push in 1990 with a Harvard Business Review article, "From Affirmative Action to Affirming Diversity."
From affirmative action to affirming diversity.
While his career in business began many years prior, Thomas’ profile as a pioneer in diversity management took a major leap in 1990 when he wrote an in-depth article for the March/April issue of Harvard Business Review titled “From Affirmative Action to Affirming Diversity.”
'From Affirmative Action to Affirming Diversity',
In 1990, Dr. Thomas ignited a new way of thinking about diversity in organizations with his landmark and often-quoted article, From Affirmative Action to Affirming Diversity (Harvard Business Review, March-April 1990). This article challenged companies and organizations to move beyond EEO to the challenges of empowering a diverse workforce. He followed that article with a best-selling book, Beyond Race and Gender: Unleashing the Power of Your Total Work Force by Managing Diversity (AMACOM, 1991). He went on to write six more books, the most recent, World Class Diversity Management: A Strategic Approach (Berrett-Koehler, 2010), which details the evolution of his thinking over the years.
Thomas R (1990) From affirmative action to affirming diversity