[...] Wolska, M. (2011). Gender stereotypes in mass media. Case Study: Analysis of the gender stereotype phenomenon in TV commercials. Retrieved from … [...]
Gender advertisement - Wikipedia, the free encyclopedia
The television portrayal of gender differences in family roles has receivedmore attention in recent years. Work has examined the ways in which suchfamily portrayals are linked to gender stereotypes in commercials (; ) and on situationcomedies (). In addition,gender differences in particular behaviors such as conflict have been examinedin television programming (). Surprisingly, there is little information on whether males orfemales are more likely to be shown in family settings, although Coltraneand Adams () indicate that women are more likelyto be shown in family contexts in commercials.
Gender Stereotyping in TV Ads - The Kojo Nnamdi Show
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