At Genesis we construct and deliver various methods of primary research used for surveying audience insights, all of which can be defined within two distinct areas;-
Purdue OWL: Conducting Primary Research
By employing various methods of primary research, the team worked on identifying the issues and needs in the current context (IAD) and find areas where design can intervene to make life better for the employees. The goal of the project was to reduce the impact of various factors on the employees’ life, thereby increasing their productivity and efficiency
Primary research refers to the collection of data for the first time
Primary research and research reviews vary in their ontological, epistemological, ideological, and theoretical stance, their research paradigm, and the issues that they aim to address. In reviews, this variation occurs in both the method of review and the type of primary research that they consider. As reviews will include primary studies that address the focus of the review question, it is not surprising that review methods also tend to reflect many of the approaches, assumptions, and methodological challenges of the primary research that they include.
This data is collected for some specific purpose