of the advantages and disadvantages of four primary research tools (interviews, focus groups, surveys and observation). Other useful resources on techniques for data collection include the following:
Market Research MethodsMy Market Research Methods
Prior to joining Animal Planet, Goodson was a research strategist for Discovery Health Channel and Fit TV, where she utilized Nielsen and primary research tools to develop insights about the audience and programming. Goodson began her career at Discovery Communications, Inc. as a cross-networks analyst, tracking the ratings performance and trends of shows across all of the Discovery networks
Primary Research – Qualitative & Quantitative
I have been at the University of Maine since 1982. My research is interdisciplinary, combining stratigraphy, sedimentology, Quaternary paleoclimates and geoarchaeology. My main research themes have included sea-level change, coastal plan stratigraphy, deglaciation of the Gulf of Maine, and coastal geoarchaeology. Present studies include nearshore and inner shelf sedimentation and stratigraphy, coastal sediment processes and geomorphology, salt marsh environments, and effects of deglacial isostasy on coastal and lake systems. The University of Maine marine sedimentology working group has a suite of primary research tools including seismic reflection profilers, side-scan sonar, vibracorers, sedimentology laboratory, and acoustic current meters. A new departure this year will be the addition of Ground Penetrating Radar to our suite of equipment. Recent studies have concentrated on Maine and the Gulf of Maine, but other studies include Northern Ireland, Peru, the Atlantic coastal plain and shelf, the eastern Mediterranean, and the Caribbean.
Primary Research – Qualitative and Quantitative