Dove soap promotes the concept of “real beauty” (i.e. beauty that is not artificially altered or Photoshopped). Their “Campaign For Real Beauty” is one of the most recognizable marketing campaigns in the last decade. Part of its success came from the Dove Evolution video, which shows how advertisers drastically alter the face of a young woman for a billboard, thereby distorting the way society interprets beauty.
Take the Dove Evolution of Beauty video as an example
Doesn't this seem a bit too similar to the Dove Evolution spot
The Dove Evolution viral video has had well over 500 million views